BE THE HERO
Everything to win from within taught by America's greatest legends
Discover the art & science of elite mental performance with veteran experts & top coaches. Unlock the vault of virtual & live learning experiences to create the next greatest generation.
No one transforms alone – Join the Academy today
"If you're ready to transform your future, family & career – you're in the right place ."
LATEST LEARNING EXPERIENCES
Creating the Next Greatest Generation
Get the perfect balance of guided lessons, live learning from the Cadre of award-winning Master Instructors and ongoing support from certified mindset & performance coaches to help you win from within.
It's time to level up. Beginner or beyond, learn from legends to get more results faster with step-by-step video lessons, downloadable resources & more.
Live Learning + More
All your favorite veteran & guest experts in one place. Get exclusive live events, monthly master classes and the chance to have your questions answered by the best of the best.
Coaching + Support
Push past limits with elite mindset & performance coaching. Get exclusive group & private coaching from our certified coaches for everything to be 1% better than yesterday.
On-demand access to guided lessons & more to improve any mental skill, anytime.
And so much more, all waiting for you inside the vault.
Learn the mental strategies & tactics of the world's top performers.
Mentor Master Classes
New master classes with one of your favorite Cadre Master Instructors every month.
Live Learning Sessions
Interact live & get your questions answered with each month's featured Master Instructor.
Interact With Top Experts
New interactive learning experiences led by top Master Coaches & award-winning guest experts every month.
Unlock The Video Vault
Get on-demand access to the complete learning library of all past events.
FEATURED MASTER CLASSES
Pursue personal mastery with a featured legend every month.
Live workshops & master classes taught by the best in the world.
Cadre Master Instructors & guest experts lead live virtual sessions where you can interact and ask questions.
Assignments & action guides to push you out of your comfort zone and challenge you to think & act.
Everything to continue learning beyond the sessions and discussion groups.
A deep dive on the topics led by coaches & experts in the field.
Advanced tips and best practices to get better results faster. Community support. Network and learn from your peer's projects and ideas.
Get to know your classmates in a relaxed environment. Join past and present students in an exclusive online community.
FEATURED LIVE EXPERIENCES
Level up your team & your bottom line with exclusive Pro learning experiences & more
Pro Master Classes
Get the edge over your competition with exclusive master classes featuring top entrepreneurs & executives.
Live Learning Experiences
Interact with the best in business during one-day workshops, multi-week cohort-based-courses & more
Business & Executive Coaching
Get better results faster with coaching from professional business coaches.
Exclusive Mastermind Groups
Exclusive industry-specific inner circle mastermind groups get direct access to Fortune 500 founders & leaders. By invitation only.
Elite business skills to be better than yesterday.
Discipline Equals Freedom: Extreme Ownership for Business Leaders
Harness the power of extreme ownership to overcome obstacles, level up your team and unlock business success.
In this live learning master class, Jocko Willink – retired SEAL, author & founder/CEO of Echelon Front, leadership consultancy to Fortune 100 clients – teaches everything it takes to win or learn, from your mind to your bottom line.
Get in the best mental shape of your life with your own personal coach
Get ongoing support, accountability and direct access to top mental fitness trainers, pro performance coaches, and award-winning experts.
Coaching changes everything.
Train with one of the world's greatest mental fitness trainers – anytime, anywhere.
Monthly group coaching sessions with Master Coaches who are the best in the world at what they do – live streams, Q&A sessions & more.
Upgrade to personal coaching for private messages, FaceTime calls, feedback on your progress, answers to your biggest questions and accountability to push through when you need it.
Group & personal coaching sessions include clear takeaways you can start applying to your own training right away. Make progress knowing you’re getting advice from your favorite mindset heroes.
A real person sends messages and hops on calls to keep me accountable. It's customized personal training at a fraction of the cost. Love it!
Available Personal Performance Coaches
Our coaches have trained everyone from pro athletes to elite professionals. No matter your level, your coach meets you where you are. Each coach has limited capacity – upgrade to private coaching to secure your spot.
They're all mental masters of their craft. You're next.
Make A Difference
Your membership helps support charities & causes that make a real difference to real people – 10% of profits goes to each Master Instructor's charity of choice.
Pick your path pursuing personal mastery & get ready to get after it
Join The Brotherhood
Get 7 Days of Plus Plan Free
Patron Level Learning Experiences
Mental Workout of the Day (MWOD)
7 Day Challenges From Mindset Mentors
Training Guides From Master Coaches
Digital Merch Bundles
Members-Only Special Offers, Discounts, Merch & More
Why not free? because you only pay attention when you pay
Everything in Patron plus:
Plus Level Learning Experiences
Complete Access to the Entire Video Vault Archive
Discounts on Premium Learning Experiences
change plans anytime
All Access Pass
Everything in Plus plus:
Premium Level Learning Experiences
Monthly Training with Mentors & Master Coaches
Monthly Live Interactive Session with featured Mindset Mentors
Monthly Group Coaching Session
Additional Exclusive Events & Experiences
Upgrade to Private Coaching (Optional)
change plans anytime
Everything in Premium plus:
Pro Level Learning Experiences
Adanced Training with Mentors & Master Coaches
Advanced Interactive Session with featured Mindset Mentors
Monthly Pro Group Coaching Session
Additional Ultra Exclusive Pro Events & Experiences
Upgrade to Private Business Coaching (Optional)
change plans anytime
Got questions? Get answers.
FACTS: Only people who pay pay attention.
We don't want your $ – we want true transformation for you. That means you've gotta get some skin in the game and DO THE WORK.
Join for only $1 & upgrade anytime for even more transformation.
Basically, the higher tiers of membership get increasingly more perks, exclusive access & advanced learning experiences.
You can change your plan from month to month. The most important thing is to STAY ON THE PATH to your personal best.
Sure – upgrade or downgrade your membership anytime.
YES! Our generous partners make it possible to offer scholarships to Gold Star families and those who need a hand up.
Get in touch for more info.
So glad you asked! Spread the word to your friends and keep getting after it.
We want to hear from you! Email your ideas, feedback, suggestions & best memes to firstname.lastname@example.org.
– Daniel Bennett
It's Time To Win From Within
No one transforms alone & we want your help creating something legendary.
Sign up to be a Founding Member for early access & lock in an exclusive Founding Member lifetime discount.
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LATEST LEARNING EXPERIENCES
Fortune favors the prepared.
Last chance to be the hero.